While I am not the biggest fan of the 1989 cinematic adaptation of Stephen King’s best-selling novel “Pet Sematary,” never will I forget the first time I watched its trailer. Me and my friend Tim were at Crow Canyon Cinemas to watch “Fletch Lives,” a sequel I couldn’t wait to see. There were a number of trailers which preceded it, but then came the one for “Pet Sematary,” and it was a red band trailer. You know, the kind of trailers meant for “restricted audiences only.” Typically, they are attached to an R-rated movie, but for some odd reason, this particular red band trailer was shown ahead of the PG-rated “Fletch Lives.” I told people about this later, and they told me no one is allowed to place a red band trailer before a PG rated movie, but I remember exactly what I saw.

Back in 1989, I was not all that crazy about horror movies. Over the years I have come to love this genre, but even the tamest of horror scary flick would unnerve me to no end back when I was a kid. As soon as the trailer took us to the pet cemetery of the movie’s title, all the little hairs on my body went straight up as I found myself looking away from the silver screen at times.

20 years later, this trailer for “Pet Sematary” stands out among so many others as it proved to be almost as terrifying as the one Stanley Kubrick did for “The Shining.” The build up from a seemingly normal family living in a town far away from the big city hustle to an unveiling of a sinister secret the people of Ludlow, Maine will have wished they kept hidden was handled brilliantly, and it scared me so much to where I didn’t see the movie until about five or six years after its release. This ended up being one of the few King novels I read before I saw the movie, and this is saying quite a bit.

The very scary cat with the glowing dead eyes, the precious child who somehow got hold of a shiny scalpel, and the presence of Fred Gwynne, perfectly cast as Jud Crandall, made for a trailer which looked far more effective than the average King cinematic adaptation, and the original “Pet Sematary” was released back in a time when King movies were both plentiful and critically maligned. Not even the welcome presence of Denise Crosby, who I was heartbroken to see leave “Star Trek: The Next Generation” during its first season, was enough to soothe my shattered nerves. Thankfully, Chevy Chase’s return to his best role as Irwin M. Fletcher helped to calm me down even if “Fletch Lives” was nowhere as good as “Fletch.”

For me, this trailer peaks right where it should as Louis Creed (Dale Midkiff) takes a phone call from his undead son, Gage (Miko Hughes). The framing of this shot is perfect as it shows Louis isolated in what should be the safety of his own home as he yells into the telephone, “WHAT DID YOU DO???!!!” After the movie’s title appeared onscreen, we were left with the sound of Gage telling his daddy “now I’m gonna come play with you,” and the laugh he gave following that was simply blood curdling. This was the icing on the cake as few trailers could ever prove to be as scary as this one was back then. No wonder this proved to be one of the more commercially successful King movies from the 1980’s.

If you haven’t already, please check out the 1989 trailer above. I really want to thank “Horrorama – Classic Horror Movie Trailers & More” for finding this trailer including it on their YouTube channel as I have been looking for this one for ages. I feel like I looked everywhere on the internet and thought I would never find it. Thank goodness I was wrong.