All-Time Favorite Trailers: ‘Pet Sematary’ (1989)

While I am not the biggest fan of the 1989 cinematic adaptation of Stephen King’s best-selling novel “Pet Sematary,” never will I forget the first time I watched its trailer. Me and my friend Tim were at Crow Canyon Cinemas to watch “Fletch Lives,” a sequel I couldn’t wait to see. There were a number of trailers which preceded it, but then came the one for “Pet Sematary,” and it was a red band trailer. You know, the kind of trailers meant for “restricted audiences only.” Typically, they are attached to an R-rated movie, but for some odd reason, this particular red band trailer was shown ahead of the PG-rated “Fletch Lives.” I told people about this later, and they told me no one is allowed to place a red band trailer before a PG rated movie, but I remember exactly what I saw.

Back in 1989, I was not all that crazy about horror movies. Over the years I have come to love this genre, but even the tamest of horror scary flick would unnerve me to no end back when I was a kid. As soon as the trailer took us to the pet cemetery of the movie’s title, all the little hairs on my body went straight up as I found myself looking away from the silver screen at times.

20 years later, this trailer for “Pet Sematary” stands out among so many others as it proved to be almost as terrifying as the one Stanley Kubrick did for “The Shining.” The build up from a seemingly normal family living in a town far away from the big city hustle to an unveiling of a sinister secret the people of Ludlow, Maine will have wished they kept hidden was handled brilliantly, and it scared me so much to where I didn’t see the movie until about five or six years after its release. This ended up being one of the few King novels I read before I saw the movie, and this is saying quite a bit.

The very scary cat with the glowing dead eyes, the precious child who somehow got hold of a shiny scalpel, and the presence of Fred Gwynne, perfectly cast as Jud Crandall, made for a trailer which looked far more effective than the average King cinematic adaptation, and the original “Pet Sematary” was released back in a time when King movies were both plentiful and critically maligned. Not even the welcome presence of Denise Crosby, who I was heartbroken to see leave “Star Trek: The Next Generation” during its first season, was enough to soothe my shattered nerves. Thankfully, Chevy Chase’s return to his best role as Irwin M. Fletcher helped to calm me down even if “Fletch Lives” was nowhere as good as “Fletch.”

For me, this trailer peaks right where it should as Louis Creed (Dale Midkiff) takes a phone call from his undead son, Gage (Miko Hughes). The framing of this shot is perfect as it shows Louis isolated in what should be the safety of his own home as he yells into the telephone, “WHAT DID YOU DO???!!!” After the movie’s title appeared onscreen, we were left with the sound of Gage telling his daddy “now I’m gonna come play with you,” and the laugh he gave following that was simply blood curdling. This was the icing on the cake as few trailers could ever prove to be as scary as this one was back then. No wonder this proved to be one of the more commercially successful King movies from the 1980’s.

If you haven’t already, please check out the 1989 trailer above. I really want to thank “Horrorama – Classic Horror Movie Trailers & More” for finding this trailer including it on their YouTube channel as I have been looking for this one for ages. I feel like I looked everywhere on the internet and thought I would never find it. Thank goodness I was wrong.

Pet Sematary 1989 poster

‘Pet Sematary’ Remake’s First Trailer is Unearthed For All to See

Pet Sematary 2019 Teaser Poster

The cinematic adaptations of Stephen King’s novels have been a mixed bag, but ever since the phenomenal success of “It,” Hollywood has been desperate to adapt his works more than ever before. But moreover, they are also not afraid to remake those films which have already been made from them like “Carrie,” “The Shining” and “Salem’s Lot.” It was only a matter of time, and an eventual escape from development hell, that we would get a remake of “Pet Sematary,” and now its first trailer has been unearthed for all to see.

To be honest, I never cared much for the 1989 version of “Pet Sematary” directed by Mary Lambert. Some of the performances were rather weak, and King, who wrote the screenplay, ended up cramming too much of the novel into the movie to where not all the plot threads were tied up in a satisfying way. Having read “Pet Sematary” myself, I can confirm it is one of King’s scariest works which left me unnerved, especially with its wonderfully ambiguous ending. Now that we are finally getting its latest cinematic incarnation, I cannot help but be intrigued.

From its trailer, it is clear directors Kevin Kolsch and Dennis Widmyer (“Starry Eyes”) are intent on making this version their own. The sight of children marching to the beat of a drum through the cemetery while wearing animal masks is a scary sight even if one of them reminded me of the rabbit mask from “Donnie Darko.” Granted, it starts off in a routine fashion with Louis and Rachel Creed (Jason Clarke and Amy Seimetz) driving their kids to their new home in Maine. As they get their first glimpse of it, a truck comes roaring by without warning as if a gale force wind suddenly swept by, leaving trees shaking endlessly. It’s a strong moment as we are reminded of the terrible tragedies which will eventually befall these characters.

This trailer doesn’t spell out the story for its audiences, and we only glimpses of other characters like Church and Victor Pascow. Interestingly enough, these proceedings are dominated by John Lithgow who plays Jud Crandall, and he speaks his dialogue in an increasingly ominous tone and without a New England accent. It’s great to see Lithgow here as his presence lends much to what we see here. He does, however, have to contend with the shadow of the late Fred Gwynne who played Jud in the original. Whatever you may have thought about the 1989 film, there’s no denying Gwynne was perfectly cast and the best thing about it.

Overall, this trailer left me intrigued at the possibilities the remake has to offer. It features Clarke who, whether he’s in “Dawn of the Planet of the Apes,” “Knight of Cups” or “Chappaquiddick,” is one of the most dependable actors working in movies today. However, I have to say the trailer for the original was much more frightening, especially with Dale Midkiff standing in the middle of his kitchen yelling into his phone, “WHAT DID YOU DO??!!” Even more chilling was hearing Gage’s voice saying, “Now, I want to play with you.” My hope is the next trailer for “Pet Sematary” is even more chilling than this one. My other hope is that the filmmakers will get to retain the ambiguous ending of the novel in this version. Thanks to test screenings, the 1989 movie was denied this, and I am still annoyed to this day at its conclusion.

“Pet Sematary” is set to open in April 2019. Please check out the trailer below.