I guess you could say this particular trailer for Stanley Kubrick’s “The Shining” was an early example of a teaser trailer. These days we get teaser trailers for all the big Hollywood releases, and they are designed to whet our appetite not just for the next big blockbuster, but also for the next trailer which will give us even more information of what is in store for us. These days, we even have teaser trailers for teaser trailers, something which I hope will be stopped soon because they are ever so annoying. We get teased enough as kids, so doing this at the movies does not help.
What I love about this trailer for “The Shining” is how simple it is in its design, and yet it still feels deeply unsettling. All we see at first is part of a hotel lobby with two elevators and chairs. The camera never moves an inch as the movie’s credits move upwards indicating the title, the actors starring in it (Jack Nicholson and Shelley Duvall), the names of the screenwriters, how it is based on “Stephen King’s Best-Selling Masterpiece of Modern Horror,” and the one credit us movie buffs are always happy to see, “Directed by Stanley Kubrick.” Seeing this had me wondering what one could expect with this adaptation of King’s work, and the music composed by Wendy Carlos and Rachel Elkind certainly sends a shiver down my spine.
Watching this trailer reminded me of Alfred Hitchcock’s “Psycho” as Kubrick, like Hitchcock, managed to find a sinister quality in everyday things and the ordinary. There’s nothing particular special about this hotel lobby here as it looks like any other we have ever been through. This makes it all the more horrifying when those gallons of blood start pouring out of the elevators and into the lobby,
Once again, the camera never moves or pans away, and seeing the blood wash over it is incredibly frightening as you feel trapped and unable to escape. Our instincts tell us to run away, but Kubrick is not about to let his audience off the hook. As the blood drips off the camera to reveal the damage left in its wake, it is clear how the “Dr. Strangeglove” director is more than prepared to take us on a most unsettling ride.
Opinions about Kubrick’s “The Shining” have varied over the years, and King himself has said numerous times how much he despised it. Whatever you may think of the film, this trailer for it is a brilliant piece of work. It’s a shame we don’t see more trailers like this one these days. Of course, if you know of any, please feel free to share them with me.