‘Paranormal Activity: The Marked Ones’ Sees the Franchise Making a Comeback

Paranormal Activity The Marked Ones poster

Paranormal Activity: The Marked Ones” proves to be much, much better than “Paranormal Activity 4,” and it succeeds in reinvigorating a franchise which was starting to look like it was running on fumes. In terms of story, it’s not very different from the previous films and you do have a good idea of where the story is heading, but Christopher B. Landon who wrote the screenplays for “Paranormal Activity 2, 3 and 4” and directed this one is very deft at positioning the scares to where they come at you before you know it. Thanks to a terrific cast and a good dose of humor, it proves to be one of the best entries in the long running franchise.

“Paranormal Activity: The Marked Ones” is not a direct sequel to “Paranormal Activity 4,” but instead a spin-off which features a family not white-bred like all the others featured in the franchise. When the film begins, we are introduced to Jessie (Andrew Jacobs), a young Latino who has just graduated from high school along with his best friend Hector (Jorge Diaz). Soon afterwards, we see the whole family partying at their apartment complex and having a grand old time as they bid farewell to the hell that is high school.

But then they learn their downstairs neighbor has died under suspicious circumstances. With nothing better to do, Jessie and Hector break into the apartment to figure out what happened. What they discover are a bunch of items used in black magic rituals as well as all those videotapes which formed the basis of “Paranormal Activity 3.” The next day, Jessie wakes up to discover what looks like a huge bite mark on his arm, and it’s a sign that his troubles are only about to begin.

The idea to focus on a Latino family for this “Paranormal Activity” was a smart one as it gives this entry a fresh feel we really take notice of. The family presented here is a great one, and while Landon is really just out to give us a fun and scary time, he is also smart in giving us a group of Latinos not dominated by stereotypes. Some might complain the film does traffic in stereotypical behavior, but I disagree. While many have a view of inner city neighborhoods as being violent hellholes, few seem to realize how close knit the families who live in them are, and many of them are not involved in a life of crime.

Part of me was hoping the filmmakers would dare to film the whole movie in Spanish with subtitles, but since this is a “found footage” movie, they are apparently not allowed to do so. Still, this was a small complaint in the large scheme of things.

Another one of the main differences between “Paranormal Activity: The Marked Ones” and the previous films is the amount of humor in it. This is not to say the other films lacked humor, but I was surprised at how much I found myself laughing with this particular entry. A lot of this is thanks to Diaz who comes close to stealing the movie as Hector. Watching him get all super excited at the things happening to and around his friend Jessie are a gas to watch, and he ends up becoming the real star of this movie as a result.

I also have to say that the ending of “Paranormal Activity: The Marked Ones” is one I did not see coming. It ends up turning the whole franchise on its head as you wonder what realm these “Paranormal Activity” movies truly exist in. After watching this spin-off, it’s clear the series is not simply relegated to the found footage genre.

Landon, who finally gets to direct a “Paranormal Activity” movie after having written many of them, knows we have become familiar with where to expect the scares to happen. To his credit, he plays on what we expect to see and provides us with some jump out of your seat moments we don’t quite see coming. Whether or not you think this particular entry is or is not as scary as the first three, it definitely has its moments if you patiently wait for them.

I got to see “Paranormal Activity: The Marked Ones” with a preview audience, and their reaction was contagious as was their enthusiasm. Many movie franchises, regardless of the genre, live and die in regards to how audiences react to them, and this one shows there is still life left in it. Just when you think this series has reached its peak, this entry makes you excited for what will happen next, and I am ever so curious to see which direction this one will take from here. That’s a very good thing as this series works best on what fans are not expecting.

For me, I’m still waiting for the “Paranormal Activity” movie where the executives of Paramount Pictures become victims of similar hauntings as a result of profiting off the tragedies which have befallen the families featured in these films. If they want people to keep believing these found footage movies are real, then they should seriously consider this because the franchise appears to be heading in this particular direction.

* * * out of * * * *

Check out the interview I did with the stars of “Paranormal Activity: The Marked Ones” which I did for the website We Got This Covered down below:

‘Paranormal Activity 4’ Sees the Franchise Running Out of Clever Ideas

Paranormal Activity 4 movie poster

With “Paranormal Activity 4,” the law of diminishing returns has finally caught up with this found footage franchise. Granted, all the films have revolved around the same old story of people taping themselves and their homes while they sleep so they can see what goes bump in the night, but this same old story has now become all too familiar for me. This sequel does have its moments, appealing characters and some clever twists, but the scares are a hell of a lot easier to spot this time around.

Whereas “Paranormal Activity 2 & 3” revolved around the events of the original film or came before them, “Paranormal Activity 4” marks the franchise’s first real sequel. Moving us forward to the year 2011, 5 years after the events in Parts 1 and 2, the story takes place in a small neighborhood in Nevada where the very pretty Alex (Kathryn Newton) lives with her parents, who are having marital difficulties, and her younger brother Wyatt (Aiden Lovekamp). Alex appears to be pretty happy for a teenager, and she has a cool boyfriend in Ben (Matt Shively) with whom she confides in every night via webcam.

But, of course, things are destined to get weird as they always do in a “Paranormal Activity” movie, and the weirdness begins with the appearance of a young boy named Robbie (Brady Allen) who appears one night in Alex’s tree house. Robbie is the son of their neighbor who lives across the street, and his mother has just been hospitalized for some unknown reason. As a result, he is sent to stay over with Alex’s family until she recuperates. After that, it doesn’t take long for those ominous sounds and loud thumping noises to start haunting this suburban household.

With each “Paranormal Activity” movie, the filmmakers have managed to use different forms of technology to tell the story like video cameras and surveillance equipment. In this fourth movie, they use several: laptop computer cameras, Kinect, a MacBook, smart phones and a Canon XA10. The Kinect proves to be especially interesting as it uses some kind of scanning system which puts out these green lights to map the game player’s physical environment. Those same green lights end up capturing sights not easily visible to the human eye. There’s also the automated voice which keeps saying “FRONT DOOR OPEN.” When you hear that, you know things are going to get bad.

I really liked the way the younger characters were drawn out here. Kathryn Newton is especially appealing as her character of Alex shows a maturity her mother and father seriously lack. I also enjoyed Matt Shively’s performance as Ben, and not just because he shares the same first name as me. The boyfriends in these “Paranormal Activity” movies threaten to be seriously annoying at times, but Ben has just the right amount of cool to keep him interesting. Furthermore, Alex and Ben are wearing Beastie Boys and Metallica t-shirts, so you have to applaud their taste in music!

As for Alex’s parents, I spent most of this movie wanting to smack them in their faces. They are made out to be like some generic bickering couple, and they keep making foolish assumptions and decisions to where you just want to yell at them. When that chandelier comes crashing down in front of Alex (and I know I’m not spoiling anything because we’ve all seen this in the trailers), you’d think they would be a little more suspicious about this strange kid they let stay in their house. It’s like some demonic force has to come out of the ground and throw fireballs at this couple before they finally get the picture. This is nothing against Alexondra Lee and the late Stephen Dunham (who passed away from a heart attack in September 2012) as they do their best with the material they’re given, but the “Paranormal Activity” movies have succeeded in giving us characters who feel real, and these two feel like cardboard cutouts from other horror flicks.

Directors Henry Joost and Ariel Schulman, who directed “Paranormal Activity 3,” return to helm this fourth entry. You can feel them struggling to keep the material fresh here, but the series is now becoming more formulaic than ever before, and things become frustratingly predictable as a result. They also rely on cheap scares too much this time around. This was a problem in the previous film as well, but here they just go overboard to a very annoying extent.

“Paranormal Activity 4” does get better as it goes along as things become more eerie, leading to a climax which feels predestined but still makes you jump out of your seat. There is a lot of mystery still left in this series as the whereabouts of Katie and Hunter remain hard to pin down, and this entry is not about to answer all the questions we have. As for the next “Paranormal Activity” movie, stay through the end credits and you will get a glimpse of what it may be.

But as of now, this franchise is running on fumes. The fact these “Paranormal Activity” movies have lasted this long is a testament to our collective fears of those weird sounds we hear late at night when all our electronic distractions have been turned off. However, “Paranormal Activity 4” proves to be a lot less viscerally frightening than its predecessors as we’ve become all too familiar with how these movies work. For the next one, Blumhouse Productions and Paramount Pictures really need to shake things up, and I don’t mean in the way they handle the “demand to see it first” crap. I can’t believe people are still buying that malarkey.

* * ½ out of * * * *

‘Paranormal Activity 3’ Avoids the Curse of the Prequel

Paranormal Activity 3 movie poster

In a lot of ways, “Paranormal Activity 3” shouldn’t work. It’s the third movie in an astonishingly popular series which eventually replaced “Saw” as the official franchise for the month of October each year. The third in a trilogy is also when the series starts running out of creative juices and becomes bound by an increasingly worn out formula. Maybe it’s time to move on to the next big thing in horror, right? Not quite.

Despite the inescapable feeling of déjà vu, “Paranormal Activity 3” still has the power to scare and unnerve viewers, and I knew exactly what I was doing when I watched it at night. This one comes from the makers of “Catfish,” and they follow the familiar found footage setup to where nothing may be new, but they still generate a number of jump-out-of-your-seat moments which will freak out even the most jaded of moviegoers.

Whereas “Paranormal Activity 2” was a prequel and a sequel, this third movie is a flat-out prequel which takes place 18 years before the events of the original. Sisters Katie and Kristi, played by Katie Featherston and Sprague Grayden in the previous films, are seen here as children who live with their mother Julie (Lauren Bittner) and stepdad Dennis (Christopher Nicholas Smith). Things get weird, however, when Kristi gets an invisible friend named Toby, and strange occurrences develop in their home with increasing volatility.

Since this prequel takes place in 1988, the filmmakers get to work technology now seen as prehistoric as this was a time of video cameras and VHS tapes. Part of it serves as a needless reminder of how Betamax got its ass kicked years ago. While the technology is limited compared to what the characters had at their disposal in the previous films, this forces everyone here to get creative with what they have.

Once again, the man of the house (and it’s always the man) sets up a barrage of video cameras in various rooms to figure out what craziness is going on in order to put a stop to it. The only disadvantage is VHS tapes only allow for 6 hours of recording at the most. But somehow the spirits do make their appearance before the tape runs out which is rather convenient for everyone involved.

The one new thing in “Paranormal Activity 3” is how Dennis comes up with the idea of attaching one video camera to the base of a fan. As the camera veers from side to side, we have another reason to be tense about what we’re watching. Will there be something on the other side about to jump out at us? This quickly becomes a clever device which distinguishes this film from its predecessors.

“Paranormal Activity 3” does, however, get off to a shaky start. There were a bunch of cheap scares which, whether they worked or not, had me worrying this prequel would be overrun with them. While they provided the audience with a several good jolts, it made me wonder if the series was beginning to descend into self-parody. Once this happens, the series might as well end. Fortunately, things straighten out as the happenings inside the house become increasingly unrelenting in their viciousness.

There are many moments which had my hair standing on end. We see furniture moving around by itself, a character running into something not visible, and someone’s hair getting grabbed. “Paranormal Activity 3” may seem like business as usual, but this business is still producing terrifying moments just as things are beginning to look old. Like the previous entries, I’m not entirely sure how the filmmakers pulled off certain special effects (the one at the very end is very painful to witness), and I don’t want to know for fear of breaking the illusion.

I recently watched “The Thing” which was a prequel to John Carpenter’s 1982 film. It reminded me of the problems with prequels in general as you know from the start who is going to live and die, and the suspense gets diluted as a result. The advantage “Paranormal Activity 3” has is, while we know the little girls will survive and live on in future installments, we aren’t sure what the fate of the adults will be. Katie and Kristi only reveal so much about what happened to them as children in the second film, so we are left to guess if any adults hanging around these kids will ever live to see tomorrow. Had the girls revealed the exact chronology of events, this prequel would have been screwed from the get go.

Many critics have voiced that they have had their fill of the “Paranormal Activity” films it, but the formula behind them still works very well and has me pinned to my seat. That invisible spirit can still scare the crap out of me, and it made me look forward to “Paranormal Activity 4.” Granted, Paramount Pictures and Oren Peli can only keep this franchise going for so long, but they have made it this far without losing any of the power which made the original so damn scary. Here’s hoping the filmmakers don’t trip over themselves in the future. We all know what happened to “Blair Witch 2: Book of Shadows.”

By the way, you’ll never look at a Bloody Mary (the drink I mean) the same way after this prequel is over. Watch the movie and you’ll see what I mean.

* * * out of * * * *