All-Time Favorite Trailers: ‘Star Wars Episode I – The Phantom Menace’

With the unveiling of the first trailer for “Star Wars: The Rise of Skywalker,” many generations were once again reminded of how thrilling it is to get our first glimpse at the latest episode which will take us to a galaxy far, far away. Seeing the fans cheer the trailer on at the recent Star Wars Celebration in Chicago, Illinois also took me back to the times when I got to witness any of the them on the silver screen with a large and incredibly enthusiastic audience as there are few cinematic experiences people are as passionate as a “Star Wars” movie.

After watching “The Rise of Skywalker” trailer, I found myself going back to the year 1998 when I was at the enormous movie theater located in the Irvine Spectrum Center to watch “Star Trek: Insurrection.” This was in the winter before “Star Wars Episode I: The Phantom Menace” was set to be released. I remember hearing about the development of the prequel movies when I was in junior high school when time moved by way too slowly. Those movies could not come soon enough, and it would feel like an eternity before they finally arrived on the silver screen.

Never will I forget this particular evening as I watched the lights go down in the theater and the trailers began to appear. We thought we were getting “The Phantom Menace” trailer right at the start, but it turned out to be a teaser for “Austin Powers: The Spy Who Shagged Me,” another all-time great movie trailer. But as soon as the Lucasfilm Ltd. Logo appear on the silver screen, the audience members began to applaud and cheer loudly as this was the one thing they were eager to see more than anything else.

Knowing this was particular “Star Wars” movie was the first new one since “Return of the Jedi,” which was came out almost 16 years before, and understanding how it marked George Lucas’ return to the director’s chair since “A New Hopes” (22 years to be exact), there was no way you could not be the least bit excited about this particular motion picture. We keep hearing about this movie or that one is the most anticipated movie in history, but this saying could not be truer when it came to “The Phantom Menace.”

This trailer hits all the right notes. John Williams’ famous themes never sounded as good as they did here, and the visual effects looked simply amazing. Seeing Yoda back in action earned an extra few cheers as few characters have given us such endless wisdom as he has. Plus, you had Samuel L. Jackson as a Jedi master, so you now there will be at least one bad ass motherfucker in this PG-rated movie. Plus, that Sith lord Darth Maul looked especially evil even by Darth Vader standards, so there was something else to look forward to. And when the trailer climaxed with Williams’ music, the crowd cheered louder than I have ever heard anyone cheer at a trailer before. It goes without saying that everyone was all set to see this sucker on opening night and perhaps even sleep outside the local movie theater so they could be the first ones inside.

Forget about what you thought about the finished film (that’s for a separate article). There was no cinematic experience you could have been more hyped about back in the 1990’s than “Star Wars Episode I: The Phantom Menace.” I love this trailer because it reminded me of the many things I love about these movies, and of how important it was to see it before people spoiled it just as Homer Simpson spoiled “The Empire Strikes Back” for those waiting in line for it. Even today, 20 years later, this is still a thrilling trailer to sit through.

Star Wars Phantom Menace teaser poster

Star Wars Phantom Menace movie poster

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