All-Time Favorite Trailers: ‘Star Wars Episode I – The Phantom Menace’

With the unveiling of the first trailer for “Star Wars: The Rise of Skywalker,” many generations were once again reminded of how thrilling it is to get our first glimpse at the latest episode which will take us to a galaxy far, far away. Seeing the fans cheer the trailer on at the recent Star Wars Celebration in Chicago, Illinois also took me back to the times when I got to witness any of the them on the silver screen with a large and incredibly enthusiastic audience as there are few cinematic experiences people are as passionate as a “Star Wars” movie.

After watching “The Rise of Skywalker” trailer, I found myself going back to the year 1998 when I was at the enormous movie theater located in the Irvine Spectrum Center to watch “Star Trek: Insurrection.” This was in the winter before “Star Wars Episode I: The Phantom Menace” was set to be released. I remember hearing about the development of the prequel movies when I was in junior high school when time moved by way too slowly. Those movies could not come soon enough, and it would feel like an eternity before they finally arrived on the silver screen.

Never will I forget this particular evening as I watched the lights go down in the theater and the trailers began to appear. We thought we were getting “The Phantom Menace” trailer right at the start, but it turned out to be a teaser for “Austin Powers: The Spy Who Shagged Me,” another all-time great movie trailer. But as soon as the Lucasfilm Ltd. Logo appear on the silver screen, the audience members began to applaud and cheer loudly as this was the one thing they were eager to see more than anything else.

Knowing this was particular “Star Wars” movie was the first new one since “Return of the Jedi,” which was came out almost 16 years before, and understanding how it marked George Lucas’ return to the director’s chair since “A New Hopes” (22 years to be exact), there was no way you could not be the least bit excited about this particular motion picture. We keep hearing about this movie or that one is the most anticipated movie in history, but this saying could not be truer when it came to “The Phantom Menace.”

This trailer hits all the right notes. John Williams’ famous themes never sounded as good as they did here, and the visual effects looked simply amazing. Seeing Yoda back in action earned an extra few cheers as few characters have given us such endless wisdom as he has. Plus, you had Samuel L. Jackson as a Jedi master, so you now there will be at least one bad ass motherfucker in this PG-rated movie. Plus, that Sith lord Darth Maul looked especially evil even by Darth Vader standards, so there was something else to look forward to. And when the trailer climaxed with Williams’ music, the crowd cheered louder than I have ever heard anyone cheer at a trailer before. It goes without saying that everyone was all set to see this sucker on opening night and perhaps even sleep outside the local movie theater so they could be the first ones inside.

Forget about what you thought about the finished film (that’s for a separate article). There was no cinematic experience you could have been more hyped about back in the 1990’s than “Star Wars Episode I: The Phantom Menace.” I love this trailer because it reminded me of the many things I love about these movies, and of how important it was to see it before people spoiled it just as Homer Simpson spoiled “The Empire Strikes Back” for those waiting in line for it. Even today, 20 years later, this is still a thrilling trailer to sit through.

Star Wars Phantom Menace teaser poster

Star Wars Phantom Menace movie poster

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All-Time Favorite Trailers: ‘Austin Powers – The Spy Who Shagged Me’

It was December of 1998, and “Star Trek: Insurrection” just opened in movie theaters everywhere. At the time, I was a student at UC Irvine, and I had just wrapped up the last of my finals in the first quarter. To say that I was relieved was an understatement as I was minoring in English and made the mistake of taking three classes which left me with a boatload of reading and not nearly enough time to have a life outside of school. Once I was done, I didn’t even hesitate to celebrate, and I drove straight out to the Irvine Spectrum Center where “Star Trek: Insurrection” was playing.

But while the theater was filled with many people ready to boldly go with the crew of the starship Enterprise to where no one has gone before, the one thing foremost on our minds was if “Insurrection” would be preceded by the just released trailer for “Star Wars Episode I: The Phantom Menace.” It had been almost 16 years since “Return of the Jedi” came out, and now that a new “Star Wars” movie was on the horizon, it felt to many like the second coming of Christ.

As the lights went down, I could feel everyone around me holding their breath in anticipation and praying that the first movie trailer shown would be for “The Phantom Menace.” Sure enough, once we got past “the following preview has been approved for ALL AUDIENCES by the Motion Picture Association of America” title card, we were thrust into outer space and shown what looked to be the wreckage of the last Death Star. As the camera zoomed in on the chair where Emperor Palpatine once sat, the audience got super excited and started to cheer as they were convinced the first look at the next “Star Wars” movie was about to be unveiled. Instead, the chair turned around to reveal Michael Myers as Dr. Evil who, while holding Mr. Bigglesworth, said, “You were expecting somebody else?”

It was a brilliant move on the part of Myers, director Jay Roach and New Line Cinema to promote “Austin Powers: The Spy Who Shagged Me” in this way as it played on what we know about “Star Wars” and exploited it to great effect. Once we realized what was actually being promoted, we all responded enthusiastically as Myers danced with abandon as the title character and sported those glasses and the inescapably large teeth he had. Yay baby indeed!

I also loved it when the trailer’s narrator said the following:

“If you see only one movie this summer, see ‘Star Wars.’”

You have to admire New Line Cinema for admitting this as even they had to admit there was no way this long-awaited sequel was going to beat “The Phantom Menace” at the box office. Instead, they presented it as an underdog to where it was kindly asking audiences to give it a look after they watched the latest “Star Wars” movie for a second time. Hollywood and the studios which inhabit it are always out to promise audiences how this movie is a must-see, and yet here this particular studio, which has since been absorbed by Warner Brothers, admitted this one was not going to use the force the same way Lucasfilm was going to, and it worked to the advantage of this “Austin Powers” adventure.

This is one of those movie trailers, let alone teaser trailers, which has stayed with me after so many years. I still remember the great feeling and humorous effect it had on me and the rest of the audience. As a result, it has long since earned its place on my list of the greatest movie trailers ever made.

We did eventually get to see the first “Phantom Menace” trailer before “Star Trek: Insurrection” began, but while the audience gave it a thunderous response, there was no forgetting the mark Mr. Powers left on us beforehand.