All-Time Favorite Trailers: ‘Die Hard 2’

I so wish I saw this particular movie trailer in a theater when it first came out. Instead, I first watched it on the Movietime Channel which would later become E, Entertainment Television. One of my dad’s friends, however, told me of when he saw the “Die Hard 2” teaser trailer on the silver screen and of the reaction it generated. At first, it looked to him and the rest of the audience like just another action movie as the narrator went about describing Dulles International Airport even as there were title cards showing us exactly what he was saying. In my mind, I could see the audience repeating what they saw onscreen in a lifeless way as they waited impatiently for this trailer to end and for the movie they came to see begin.

But then Bruce Willis appeared as John McClane, and the audience burst into spontaneous applause as “Die Hard” quickly became an all-time action movie classic upon its release, and to see the former “Moonlighting” actor bringing this character back to the big screen made them super excited. With John McClane, Willis gave us a new kind of action hero which was so different from the superhuman ones Arnold Schwarzenegger and Sylvester Stallone among others gave us time and time again. As a result, McClane proved to be more human than any other action hero many of us had seen previously.

When it comes to this particular teaser trailer, what I love is how it has all these sound effects going on even as the narrator narrates away, and it forces you to imagine what is going on at this airport during one of the busiest travel seasons ever. We have all been to the airport during the holidays and have experienced the craziness and insanity of getting checked in and of the flight delays which are usually inevitable, and this teaser pokes at those fears and anxieties we have while waiting to travel home to see our families.

Once we see the title card which says “but tonight on Christmas Eve,” I began to realize this might be the “Die Hard” sequel we had been waiting for. Then Bruce Willis enters and says, “How can the same thing happen to the same guy twice?” It makes perfect sense that McClane would say this as, like I said previously, this is an action hero more human than the average one we had been exposed to for many years. Furthermore, I was happy to see Willis say this as many sequels strand characters like McClane in the same situation, and yet the filmmakers would treat it as though the previous movie never happened. But with this simple exchange which spells out how he spent Christmas this way last year, I became even more enthusiastic about this sequel as the filmmakers knew in advance that they had to deal with this inescapable fact.

Even after all these years, I still love watching this “Die Hard 2” trailer as it raises my excitement level to a very pleasurable degree, and it takes a lot for a movie trailer to do this for me these days.

WRITER’S NOTE: In addition to the teaser trailer above, I am also including the two trailers which came after it. Back then, this proved to be the first time when I realized movie studios were never content to release just one trailer for a summer blockbuster. Each of them was thrilling to watch, and this sequel was released back in a time when my expectations for a motion picture were much higher than they are now. These days, I am very guarded in my expectations as I usually expect them to not be met.

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