WRITER’S NOTE: The following article is about a movie event I very much enjoyed attending back in 2015.

Members of the press and a few select horror fans were in for quite a treat when Universal Pictures, along with Think Jam, put together a special party in honor of the Blu-ray and DVD release for “Ouija,” one of 2014’s most popular horror movie releases. Guests were treated to a haunted scavenger hunt which had them walking up and down Hollywood Boulevard, and it was followed by a séance open-bar event held at Boardner’s by La Belle.

The séances were conducted by Robert Murch, a renowned Ouija expert and film consultant, and guests got to drink special cocktails with names like “Evil Elixir,” a combination of champagne and Absinthe (a favorite spirit liquor of mine). Also in attendance were “Ouija’s” director Stiles White, actress Bianca Santos who played Isabelle, and the CEO of Blumhouse Productions, Jason Blum.

I was lucky enough to be on the team which won the scavenger hunt, and my fellow teammates and I were given the sole opportunity to speak with Blum for a few minutes about “Ouija” and other films he is responsible for bringing to the screen. His company, Blumhouse Productions, has been behind some of the biggest horror franchises of the past few years which include “Paranormal Activity” and “The Purge,” and he was also a producer of Best Picture nominee “Whiplash.”

The Ouija board is often referred to as a talking board used in séances to communicate with spirits, and participants place their fingers on a planchette to spell out whatever the spirit is trying to say. Some see it as a harmless game of sorts, but others strongly fear that using Ouija boards can lead to demonic possession. I remember Ouija boards being used in a number of films like “The Exorcist” where Linda Blair tries to communicate with Captain Howdy, “Awakenings” in which the late Robin Williams utilizes one in an effort to make a connection with a seemingly comatose Robert De Niro, and one was used to frightening effect in “Paranormal Activity” when an invisible force sets it ablaze while nobody is home.

Since many of us were familiar with these boards in one way or another, I asked Blum if he wanted to show us something different about them that we have not seen previously in any other film. His response highlighted what he really tries to do with the movies he makes.

Jason Blum: Well, I’ve never seen anyone look through the planchette before. I think that’s a new thing, and I love that idea of looking through a glass into the world of ghosts. It’s hard to make an Ouija board dramatic, so we tried to figure out how to do that, and I think they did a pretty good job trying to make it feel original. But that’s what I always tell people when we are working on a movie; try and make it different. That’s very un-Hollywood.

It was very refreshing to hear Blum say this as many movie producers do not like to stray far from formulas, and horror films are typically governed by them to where it is very difficult to make one which stands out from the pack. Blum agrees there are a lot of repeats to be found in the realm of motion pictures, but he remains intent on doing things differently on the horror films he produces. He openly admits that he does not always succeed, but there is no doubt that he definitely tries.

“Ouija” is available to own and rent on physical media and streaming services.