All-Time Favorite Trailers: ‘Pale Rider’

With Tony Farinella’s ever so enthusiastic review of Clint Eastwood’s 1985 western “Pale Rider,” I was quickly reminded of the various trailers made for it back in the day. Each trailer and television commercial made for it was dominated by the music of “Best Endeavours” which was composed by Alan Hawkshaw. That piece of music alone was enough to get me super excited about this particular motion picture.
But one particular trailer for “Pale Rider” which excited and stayed me throughout the years was its teaser. I first watched the teaser when it was included in the VHS release of “City Heat,” a movie which teamed up Eastwood with Burt Reynolds and eventually became one of my most inescapable guilty pleasures.
What makes this trailer for “Pale Rider” stand out for me is how it is composed simply of still images. Like the Italian movie trailer for Dario Argento’s “Suspiria,” it is the images which, in their stillness or frozen moments, spoke volumes. While Warner Brothers might have preferred more in the way of moving images, the still ones had much more of an impact on me.
Plus, it has a narrator telling us how Eastwood had previously directed the last great western back in 1976 with “The Outlaw Josey Wales.” This made the trailer’s promise of “Pale Rider” being the next great American western all the more thrilling. Whether or not you think “Pale Rider” proved to be such the thing, I admired the case the narrator sold us on.
As much as I wanted to see “Pale Rider” when it arrived in theaters, I was only ten years at the time, and it was rated R. The best I could do was watch Siskel & Ebert review it as I got to see movie clips there, and I did get to read the movie’s novelization which was written by Alan Dean Foster. For some odd reason, my parents never kept me from doing that.
I didn’t get to see “Pale Rider” until many years later, but that is a story for another time. And from now on, Alan Hawkshaw’s “Best Endeavours” will always forever be the “Pale Rider” theme to me. To others, it may forever be the theme for the British program Channel 4 News, but Channel 4 never secured permanent exclusivity rights for it at the time, so there!
Please check out the “Pale Rider” teaser trailer down below.

