Four Eyed Frog Books has always been a popular destination for me and my family whenever we are vacationing in Sea Ranch. This independent bookstore opened up for business in Gualala back in 2003, and it has long since become a go-to destination in this small city in Northern California. While it is much smaller than your average Barnes & Noble, its selection is still very impressive and you can count on new releases always being available. And what if they don’t have what you are looking for, you ask? They can order it for you with no problems whatsoever.
Even if I am not intending to buy a book, I am always enjoy visiting this unique bookstore whenever I am in town thanks to its very friendly atmosphere. Being in there is worth it just to watch my nieces run inside and decide what book their grandpa can buy for them next. I also love holding up those literary works by Sarah Palin or Glenn Beck in front of my parents just to see how they react. They don’t care for Palin’s or Beck’s books, but that’s okay because neither do I.
The owner of Four Eyed Frog Books, or “The Frog” as many like to call it, is Joel Crockett who, on the store’s website, admits he always dreamed about “owning a little store – in a small town – on the ocean.” This dream later became a reality when he and his late wife Linda came to the Redwood Coast, and they knew right then and there that this was the place for them to live. Following its opening, Joel’s brother, Jeremy Crockett moved into town to become a partner in the bookstore. These two even have their own band which is understandably titled The Crockett Brothers. Their specialty is folk music, and my dad has confirmed to me that they are hilarious.
In addition, Four Eyed Frog Books has also become a place for authors to drop by and give readings of what they have written. Guests who have dropped by include Bill Broder who wrote “Taking Care of Cleo,” Charles Furey who shared World War II stories from his memoir “Going Back,” and California’s High School Poet Laureate of 2005 Lindsey Smith who gave us a sampling of her work in “Hailing The Taxi Hopefully.” Also, during the summer, the bookstore has a weekly story time for kids of all ages to attend. This should show deeply ingrained this bookstore is in the local culture.
The Frog also has other items to peruse like a large number of greeting cards for any occasion. They also have a selection of gently used books which are worth a look, and there is a section dedicated to the works of local authors. This I think is especially thoughtful as books like these can be slightly easier to find online than in as store like this. Furthermore, they have some fun games to purchase such as Bananagrams. For those unfamiliar with it, the game is kind of like Scrabble except you have a whole game board to yourself to compose words as do all your opponents. This game has become a big favorite in my family, and it has given us great times as well as frustrating moments where we get the same letter seven times and end up throwing them across the room.
One of my other favorite features of The Frog is this display they have of customers who have displayed travel photos including the store’s bookmark. Those fans have shown off their bookmarks in such places as Australia, Rome, London, Mexico and Los Angeles, which for some probably is a far-off destination. As for myself, I found the perfect place to show off my Four-Eyed Frog bookmark:
Joel has said that the goal of Four Eyed Frog Books is to be “a responsive, involved, interested and interesting community bookstore.” It is safe to say he has long since succeeded in making the store just that. The selection they offer reflects what its customers often purchase, and they continue to serve the town of Gualala very well. They are also very happy to place special orders for you, and they can get that book you desperately want out delivered to you as ordering from Amazon can be severely overrated.
Taking this all into account, there is much more to this small independent bookstore than meets the eye. I will most definitely continue to support The Frog whenever I visit Gualala. Joel still knows my family and was quick to recognize me even though I only come to this town just once a year. I very much enjoy the friendly atmosphere the bookstore provides, and it is always a pleasure to walk through the doors. Even though I still have dozens of books waiting to be read, I always find myself buying something because leaving empty handed, especially in an independent bookstore, feels quite criminal.
If you are ever driving through Gualala on your way to Mendocino, I strongly recommend you check Four Eyed Frog Books out. Trust me, it is worth the time, and you will find a book you like. Small Business Saturday may be gone, but the memory lingers on.