Worst Movie Trailers Ever: ‘Swept Away’ (2002)
You all know how much I love movie trailers, so it is only fair I begin writing about those which give you every reason not to watch the movie they are advertising. While many movie trailers get us hyped up to where expectations are elevated to an unrealistic level, there are others which make clear, be it intentionally or unintentionally, why we should not watch certain motion pictures.
My first exhibit in this category is for Guy Ritchie’s 2002 remake of “Swept Away.” Based on the 1974 Italian film of the same name and directed by Lina Wertmuller, it starred Ritchie’s then wife Madonna as Amber Leighton, an infinitely spoiled human being who looks determined to make life miserable for anyone she deems underneath her, and this includes her husband Tony (played by Bruce Greenwood). But the biggest recipient of her needless abuse is Giuseppe Esposito (Adriano Giannini), the first mate on the ship Amber is sailing to Italy on. When a storm ends up stranding Amber and Giuseppe on a deserted island (is there any other kind?), the tables turn to where they both fall in love.
This version of “Swept Away” is one of those movies you have definitely heard about but never bothered to watch when it arrived at your local multiplex. I still vividly remember watching its trailer for the first time back when I was a cast member at Disneyland, and I watched it with a fellow employee who had the same reaction to it I had.
Believe it or not, I am happy to defend Madonna on a number of movies she starred in. When it comes to “Desperately Seeking Susan,” “Dick Tracy,” “A League of Their Own” and “Evita,” she can be a mesmerizing talent to watch. But then there’s “Shanghai Surprise,” “Body of Evidence” and “The Next Best Thing” which leave us wondering what she is trying to prove. Seeing her in this “Swept Away” trailer is especially painful as it quickly becomes clear how one-note her performance will end up being. Watching her here is not the least bit appealing, and it makes one want to slap her for failing to dig deeper into her character or taking the chance to make Amber more complex than she was in the screenplay.
Then there’s Adriano Giannini, son of Giancarlo Giannini who played Giuseppe in the 1974 original film, and watching him put Amber in her place feels especially uncomfortable. While the sexual politics may have been an important subject back when Wertmuller’s film was released, they feel completely out of place here, and this gave audiences even more of a reason to run away from any theater daring to show this horrific remake.
Ritchie’s “Swept Away” had a budget of around $10 million, and it ended up grossing a worldwide total of around $1,000,000 at the box office. My Disneyland colleague and I looked at each other after the trailer ended, and we shook our heads which was more than enough to tell everyone else in the nearby vicinity that we were not about to subject ourselves to this cinematic experience.
Check out the horrific movie trailer for 2002’s “Swept Away” down below.