What I love about Richard Gere as an actor is his ability to play morally questionable characters with such a seductive charm to where I cannot help but root for him to succeed despite his morally dubious intentions. Whether he’s playing an infinitely corrupt cop in “Internal Affairs,” a fraudulent hedge fund manager in “Arbitrage” or a publicity-seeking lawyer in both “Primal Fear” and “Chicago,” Gere makes these characters hopelessly charismatic even as they sink deeper into a realm of lies, deception, and things much worse. Some actors are great at making you despise the villains they play, but Gere is brilliant at making you become enamored with the villainous characters he portrays as he makes breaking the law seem so seductive.

I was reminded of this while watching Gere in “Norman: The Moderate Rise and Tragic Fall of a New York Fixer” as he plays a man eager to achieve great success in his lifetime. While his character of Norman Oppenheimer is not as devious as Dennis Peck or Robert Miller, he’s a guy trying to sell everyone on his financial schemes which never seem to become a reality. When things finally start working out for him, they end up leading him down a road which could lead to either great success or tragic consequences.

Norman is a loner who lives in the shadows of New York City power and money, and he works hard, perhaps much too hard, at being everyone’s friend as he offers the elite something he can’t possibly provide on his own. His efforts, however, lead to little in the way of success, and his constant networking threatens to drive people away as people are easily annoyed just by the sound of his voice. Still, he comes across as a nice guy whom you wouldn’t be quick to shoo away because Gere convinces you Norman means well even as he manipulates those around him to his benefit.

But one day he comes across Micha Eshel (Lior Ashkenazi), a charismatic Israeli politician who is alone in New York and at a very vulnerable point in his life. Norman seizes on this vulnerability and befriends Micha in a way few others would dare to, and he cements their budding friendship by buying Micha a pair of shoes. But these are not any ordinary pair of shoes which you would find at your local Payless Shoe Source. The price of this particular pair of shoes is the same as the average one-bedroom apartment in Los Angeles, and while Norman initially hesitates once he sees the price, he buys them anyway to gain Micha’s respect. This pays off big time three years later when Micha becomes Prime Minister of Israel as he quickly remembers what Norman did for him. From there, Norman bathes in the respect he has craved for such a long time, and he uses Micha’s name to achieve his biggest deal ever.

When we look into Gere’s eyes, we can see when Norman is lying and when he is being honest with those around him. While other actors would have played this character in a more stereotypical or annoying fashion, Gere makes him into a genuinely well-meaning person whom you find yourself rooting for even when he doesn’t have much to back up his promises with. We also come to see what motivates him: he has a desperate need to matter. He wants his existence to be a necessary part of other peoples’ lives, and this should give you an idea of just how lonely a soul he is.

Writer and director Joseph Cedar, who previously gave us the acclaimed movies “Beaufort” and “Footnote,” leaves parts of Norman’s life ambiguous to the viewer. Norman claims he has a wife and child, but we never see them. Do they actually exist? In the end, it doesn’t matter because Norman truly believes they do, and this belief empowers him to persist in achieving what would seem out of reach to everyone else. Even when he is manipulating others, he never comes across as less than genuine, and we can’t help but root for him.

Cedar made this movie as a re-imaging of an archetypal tale about the Court Jew. Those who, like me, were unfamiliar with this tale, it involves the Court Jew meeting a man of power at a point in his life where his resistance is low, and the Jew gives this man a gift or a favor which the man remembers once he rises in stature. To say more would give a good portion of “Norman” away, but learning of this tale makes one realize why the Jewish people are often closely associating with banking as the job of a banker was one of the very few career paths available to Jews in the past. So, the next time people out there say Jews are greedy with money, remind them we narrowed down their career goals for no good reason.

In addition to Gere, there are other terrific performances worth noting in “Norman.” Charlotte Gainsbourg, looking almost unrecognizable from her tour of duty with Lars Von Trier, co-stars as Alex, one of Norman’s many marks who somehow sees right through his ways to where she is empathetic to his struggles. Steve Buscemi also shows up as Rabbi Blumenthal whose synagogue Norman is trying to save from developers. It feels weird to see Buscemi in a role like this as he plays a decent man who wants the best for others as we are so used to seeing him play unsavory characters in “Reservoir Dogs,” “Con Air,” “Fargo,” and “The Sopranos.” Either that, or there are still movies of his I need to watch.

In a lot of ways, Norman Oppenheimer is a different kind of character from the ones Gere has played in the past, but it also isn’t. He has been great at portraying people who are not easily likable, but he makes us like them as he is infinitely clever at getting us over to his side. After all these years, Gere remains an excellent actor on top of a movie star, and we are past due in realizing this. He has never been just a pretty face, and “Norman” has him giving one of his best performances to date. I have no doubt there are many more great performances from him we have yet to see.

* * * ½ out of * * * *