All-Time Favorite Trailers: ‘Private Parts’ (1997)
When this trailer begins, it looked like we were going to get another period piece movie. Back in the 1990’s, a lot of period movies were being released such as “Howard’s End” which my parents took me to see, and I found myself really liking it. From there, we got others such as “The Remains of the Day,” “The Age of Innocence” and “The Madness of King George,” and they contained many great performances and much more to take in. Whatever movie this trailer was for, it felt like I was in store for another period piece which would immerse me into a whole other time and place.
But the next thing I know, subliminal messages such as “SEX,” “BABES” and “CHICKS” started flashing at us from the silver screen, and I am wondering to myself, while laughing out loud, what the hell? Clearly, something far more devious was in store for audiences as these flashes of “SEE IT,” “FEEL IT” and “NUDITY” came straight at us with a thunderous guitar lick. Was this a trailer for another “Naked Gun” sequel?
Before I knew it, Howard Stern appeared onscreen making funny noises into a microphone, and I found myself getting really excited. I was not the biggest fan of Stern’s in the 1990’s but, like everyone else, I was constantly curious to see what he was going to do next. With this trailer being scored to AC/DC’s “You Shook Me All Night Long,” I found myself getting excited for it in a way Stern had not excited me before. While I wondered what was going on in his head from time to time, seeing him in a motion picture quickly seemed like a monumental event.
This trailer for “Private Parts” quickly made my list of my all-time favorites as it presented me with something highly unusual and wonderfully rebellious. This trailer went out of its way to satirize the kind which promised something to a select audience, and then proceeded to pull the rug out from under us all. It made me super excited to the film, and I loved how it twisted the form of the average movie trailer to an exhilarating extent. And, having seen this film many times since, I can confirm that the trailer delivered on what it promised audiences to great effect.